New Tool Promises to Predict Whether Your Video Will Go Viral

reblogged from Todd Wasserman


Viral videos are famously impossible to predict. Who, for instance, could have foreseen the phenomenal success of Rebecca Black’s “Friday” or Psy’s “Gangnam Style“?

Yet Unruly, a UK firm that specializes in collecting data around viral videos, claims it has a tool that can help advertisers predict the amount of earned media their videos are likely to attract across social media and how much advertisers should spend promoting their videos. Dubbed Unruly Share Rank, the algorithmic tool will help advertisers “gain insight into the psychological, social and content triggers that affect the success of their video content,” according to the company, which also promises “they’ll know the word-of-mouth potential of their video before they spend anything on media.”

The company didn’t disclose exactly how Share Rank works, except that it’s based on seven years’ worth of data from the Unruly Viral Video Chart and the algorithm includes more than 10,000 data points. (Disclosure: Mashable is a partner for Unruly’s Global Ads Chart.) Such data is combined with the emotional reactions of test subjects and on their stated willingness to share the video. Pricing for Share Rank was not disclosed.

Image courtesy of YouTube

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