by Chris Miksen, Demand Media
A business’s reputation often dictates its sales. A bad reputation leads to a lack of willingness on the part of the consumer to purchase a product or service from the business. You don’t need to trash your business and start a new one to rebuild your reputation; confronting the problem that has led to your company’s poor reputation will result in people returning to your business. As long as you’re prepared to make changes to the way your business operates, a positive reputation will follow.
Determine the cause of your business’s poor reputation. Before you can fix a problem, you need to know the cause of the problem. Ordering better quality products, for example, won’t help improve your business’s reputation if the cause of the problem is poor customer service.
Announce any changes that you’ve made. The best way to convince…
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